who are the stakeholders of easyjetBlog

who are the stakeholders of easyjet

EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). WJEC Level 3 Applied Certificate and Diploma Criminology C.A. This cost advantage is created through a combination of factors including: aircraft configuration enabling a higher number of seats per aircraft; higher load factor and aircraft utilisation driven by its point-to-point model; and. Letter to shareholders from the Chairman of easyJet plc. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Geneva was EasyJet's first new base outside the United Kingdom. US Airways. Stake holders are tenet to the development and performance of the organization without which the organization either cease or collapse completely. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". 4.2.2 BIBLIOGRAPHY [16] They later closed three of their bases. But stakeholders can also be employees, bondholders, customers, suppliers and vendors. 3.7.1 Management 11 The cookie is used to store the user consent for the cookies in the category "Analytics". Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). They contracted to buy 12 brand new 737s from Boeing in 1997. 342. [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. Government grants permission to purchase new Aircrafts. Low-cost carrier, EasyJet is originally discovered by a Greek named Sir Stelios - Loannou in 1995. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. This principle became a cornerstone of EasyJet's operations. Answer (1 of 4): A number of these stakeholders can be Identified. Picture 1. Identifying all of a firms stakeholders can be a daunting task. The coating has already been used on US military aircraft and if successful EasyJet would apply the paint to its whole fleet. Strengths EasyJet has established a brand reputation for being the most economical airline in Europe. TABLE CONTENT TABLE OF CONTENTS [25 marks] Germany Easyjet PLC is a United Kingdom-based holding company engaged in providing flights and package holidays, principally in Europe. younger fleet and advantaged fleet deal reducing ownership and maintenance costs. In September 2018, he suggested there should be a law to favour more women pilots in the industry. Business Model Analysis Quality Glossary Definition: Stakeholder. The Airline business segment operates its route network. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back [112], The airline's main fleet, comprising Airbus A319, A320/A320neo and A321neo aircraft, carry up to 156, 180/186 and 235 passengers respectively, depending on layout. This cookie is set by GDPR Cookie Consent plugin. "Stakeholders of easyjet" Essays and Research Papers. Most EasyJet Topics to Write about. By September 2000 85% of total, Premium Afrikaans; ; Asturianu; ; Catal; etina; Cymraeg; Dansk; Deutsch; Eesti; ; Espaol; Euskara; . History of the Internet, look of easyJet and will also discuss an analytic research that was made to demonstrate aspects of the history of the airline along with the marketing strategy and brand strategy used and implemented by the low-budget airline. The woman had been asked to switch seats twice in a row, to accommodate two ultra-Orthodox Jewish men. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Low-cost carrier Alternatively, customers can book accommodation separately at the EasyJetHotels website. As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. Tesco are a one of the largest retailer stores in the world. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. Total revenue ( million) 2,362.8 1,797.2 31.5%. [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. EasyJet is a well-known low-cost airline which operates in several European countries and has been founded by serial entrepreneur Sir Stelios Haji-Ioannou in 1995. Low-cost carrier, Pestle analysis of Easyjet Offsetting can however only be an interim solution, while the zero-emissions technology that we need is developed to reinvent aviation. Busboy, Stakeholder analysis [116] Onboard sales are an important part of the airline's ancillary revenue; gifts such as fragrances, cosmetics, gadgets as well as duty free cigarettes, rolling tobacco and a large selection of spirits. [38] In April 2020, EasyJet secured a 600 million loan from the UK Government with no environmental conditions attached. Airline DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". As the employees watch the owners behaviour all the time. 1. Employment, Stakeholder 1: Owner as they have the biggest say on the company and its decision. There is two different types of stake holders these are internal and external. Airline Undoubtedly one of the key players in this progression was easyJet. Table of Contents The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. The vote confirmed a tentative order with the Toulouse plane maker, with Airbus announcing the firm order shortly afterward. The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. Ryanair As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. Business ethics Porter Five Forces Analysis is a strategic management tool to analyze industry and understand underlying levers of profitability in a given industry. It has 29 bases across Europe, the largest being Gatwick. 1 Brief history of Easyjet 3 Unfortunately, early last year, it became the victim of a cyber-attack in which data of 9 million of its customers was compromised. [18][20] Competitors responded to the emerging EasyJet in different ways; while BA was largely indifferent, KLM allegedly chose to respond with a predatory pricing strategy that led to an investigation by the European Union over unfair competitive practices. In order to see how Easyjet performs in the three financial years from 2006 to 2008 following objectives have been set. Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. The airline modernised the building and painted it orange. 1.Introduction Global Politics A. Heywood. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? British Airways Aviation is a strategically important sector making a vital contribution to Europe's overall economy and employment. Travel Transport and Logistics This is particularly shared among young travellers and several business travellers. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. [63] The propulsion system is said to comprise a series of eight electrically driven ducted fans that are buried in the wings, which are powered by numerous battery packs distributed underneath the cabin floor; it is claimed to possess a range of roughly 335 miles, suitable for about one-fifth of EasyJet's current city routes, and facilitate zero-emission flights, as well as being 50% quieter and 10% less expensive to operate than conventional jet airliners. However, its operating profit has decreasing which may influence take more loans from financial institutions. Premium This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. A shareholder, though, is someone who has invested in a corporation. London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. Read more: http://www.businessdictionary.com/definition/stakeholder.html#ixzz2PXLmU8iH References 16 [15 marks] ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Best EasyJet Topic Ideas & Essay Examples. Political and Legal impacts 5 and How does EasyJet create value for the customer? OPPORTUNITIES First choice brand and increasing customer loyalty. Competition [20], In April 1996, the first wholly owned aircraft was delivered to EasyJet, enabling the company's first international route, to Amsterdam, which was operated in direct competition with rival airlines British Airways (BA) and Dutch flag carrier KLM. Haji-Ioannou criticised the airline's decision not to seek to cancel the outstanding Airbus order, claiming it would create an additional 4.5bn of capital which the airline could not afford to spend. Strategic management, EASYJET Some examples of key stakeholders are creditors directors employees government (and its agencies) owners (shareholders) suppliers unions and the community from which the business draws its resources. The first "upstream" category includes everyone who must contribute to or approve the activities required to design, build, and bring the product to market. Strategic management, Stakeholders of marks and spencer and their influence. EasyJets Business Model Analysis Shareholder Economical impacts 6 The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. Easyjet. European Countries Collaboration and good relationship making EU politically stable. Airline Internal stakeholders are, as the name suggests, stakeholders that exist inside a business. EasyJet Name: Doancan Yksel They have the interests in the activities of an organization and can be divided into internal and external stakeholders. [18] While studying various business models in the industry, Stelios took a significant interest in the American operator Southwest Airlines, which had successfully adopted the practice of price elasticity to be competitive with traditionally cheaper buses and attract customers that wouldn't normally have considered air travel. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. To have happy customers a firm ha sto create expectations and meet them. However their expectations are plenty. Being competitive means the ability to withstand the market demand, ability . Creating a corporate culture implementing educating programs.Stelios, Premium Easyjet stakeholders Rating: 9,5/10 1687 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest and most successful budget . With the acquisition of GB Airways in 2007, easyJet inherited nine Airbus A320 and six Airbus A321 aircraft. The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). Technological impacts 8 Changing pictures of the political sphere have a deep impact on the aviation industry scene. British Airways Stakeholder analysis, Stakeholder Relationships EasyJets mission statement: to provide our customers with safe good value point-to-point air services. . Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 What Stakeholders Want From Easyjet 2022-11-21. March 3, 2023. [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. The business generated revenue per passenger of 58 compared with a cost per seat including fuel of 53. Recognising a vacant niche in the market, Stelios decided to examine the prospects for launching his airline, having secured a commitment of a 5 million ($7.7 million) loan from his father. May / 15 2013. It was estimated the airline could save 12% annually, equating to a 14 million reductions in fuel costs. It does not store any personal data. [70][71], EasyJet has been criticised in Germany for not observing European Union law on compensation (and assistance to passengers) in cases of denied boarding, delays or cancellations (Regulation 261/2004). Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. [11][31][32][33][34], In June 2011, the airline opened its eleventh British base at London Southend Airport, offering flights to Alicante, Amsterdam, Barcelona, Belfast, Faro, Mlaga, Jersey, Palma de Mallorca and Ibiza. Each of the types of stakeholders in a business are categorized in 3 ways: Internal or external. He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. In other words, your project's stakeholders are the . Airline, INTRODUCTIONS Avianca, the characteristics of this category of product. Some 2,208 customers had their . Thomas Reynaert, Managing Director, Airlines for Europe (A4E) Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. Interviews by Ross Falconer. The UK alone is a 13bn market and has grown by 6% annually," according to a company spokesperson. Government guidance and assistance available to travel and tourism businesses. The company sells its own tickets directly to the user trough the Internet, Premium 1 minute read. This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. London Gatwick Airport. But its time that we took responsibility for the effect flying has on the environment. BMAN72801 Marketing In fact as we will note again shortly a list of stakeholders that is too long actually may reduce the effectiveness of this important tool by overwhelming decision makers with too much information. Pricing.In competing against legacy carriers, easyJet's main advantage is its price structure, which sees its average fares somewhere around 50% lower than those of the major carriers on short haul routes and 20% to 40% below those of most other lower cost competitors. ACKNOWLEDGEMENT vi For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. 2.6.2.1 Employee protection laws (discrimination and health and safety) Easyjet Plc. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). Employment The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Mainstream airports (mostly): One of the main complaints I have about budget airlines in Europe is often they fly out of the most random little airports that are actually miles and miles away from the actual city they claim to be in (e.g. Strategic Management Essays, Term Papers & Presentations . Environmental impacts 9 BMAN72801 EasyGroup Holdings Ltd, the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou,[8] is the largest shareholder with a 15.27% stake (as of September 2021). It has seen an increase in customer loyalty in its core markets. Due to this seating arrangement, to satisfy safety requirements the airline's Airbus A319 aircraft have two pairs of overwing exits, instead of the standard one-pair configuration found on most Airbus A319 aircraft. [22] By 2007, EasyJet was claiming to be operating more flights per day than any other European airline. 3. I/ Easy Jet : General Overview Other impacts 10 Customer service For this task I will be looking at two organisations and will be looking at who their stakeholders are and how much influence they have and also what they want from the company. They influence the companys decisions as they are the main say of it. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. 3 Marketing Mix (7Ps) 4 A stakeholder is a person group or organization that has interest or concern in an organization. Stakeholders of easyjet Free Essays 2022-11-05. Southwest Airlines Southwest Airlines [17], EasyJet has its roots in the business activity of Greek-Cypriot Stelios Haji-Ioannou, who reportedly gained an interest in the aviation business after being approached as a potential investor in Virgin Atlantic's Greek franchisee. Most of the concepts for easyJet were adopted from Southwest airline; however easyJet added its own touch which reduced operating costs even further. Customer, Airline Assignment Airline In addition there are different levels of stakeholders: primary and secondary. These cookies ensure basic functionalities and security features of the website, anonymously. 2. To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social. Upon launch, it employed just 70 people; the company is based at London Luton Airport, which was traditionally used only by charter flights. They Include * Government in its role as guardian of the national economy * Government in its role as regulatory authority * Government in its role as shareholder * Shareholders of airline companies * Managements of airline . [95], EasyJet plc. [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. Modern aircraft fleet with unparalleled network. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. EasyJet focus its value proposition to business travelers around time savings. Strong operational efficiency leading to a low-cost model. [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. However, you may visit "Cookie Settings" to provide a controlled consent. Easyjet stakeholders. Introduction EasyGroup Holdings Ltd (the investment vehicle of the airline's founder, Greek-Cypriot businessman Stelios Haji-Ioannou, and his family) is the largest shareholder with a 15.269% stake (as of September 2021). This gives a load factor of 92.6%. Easyjet stakeholders.As fare is, low buyers bargaining power is poor, threats of substitute are low as market is saturated. [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. easyJet holidays was . 3.1.4 Payment period 5 [29] This acquisition was valued at 103.5million, and was used by the airline to expand its operations at Gatwick,[30] and to establish a base at Manchester Airport. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Primary or secondary. See Answer. EasyJet derives the most from the perceived quality. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. Johan Lundgren. 4.1.1. Interpersonal relationship, EasyJet has a unique geographical location because it was born in England. Strategic management Kyoto Protocol 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf [124][125], On 6 November 2010, the airline started a venture with Low Cost Travel Group, to offer flights dynamically packaged with Low Cost Travel Group's accommodation through the EasyJet Holidays website. Consequently, easyJet announced a partnership with Airbus on a joint research project into zero-emission hydrogen aircraft. The company has clearly identiable operational and marketing, Premium Introduction 3 grand wailea pool menu; under armour ignite slides waterproof. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. [76] In separate incidents in 2012, paralympians received similar treatment,[77] and a French court found the airline guilty of three counts of disability discrimination. [20] Within its first year, easyJet reportedly carried approximately 40,000 passengers. While various amounts held determine their actual control of the business, Premium Political factors reflect the political stability of the region where Easyjet is operating. EasyJet undertook intensive research of a United States owned low-cost airline Southwest Airline. Carbon dioxide, organization. [104], On 19 November 2019 EasyJet ordered an additional 12 A320neo, taking the total neo orders, including the A321neo, to 159. When flights are cancelled, passengers are supposed to be reimbursed within one week. A press release issued by KCC, and copied to the Ghana News Agency, in Accra, said the . In two years it was widely regarded as the model low-cost European airline and a strong competitor to ag carriers. Passengers occasionally had to wait longer for reimbursement of their expenses. 3.1.1 Price List 4 3.3 Promotion 7 Development and justification of an Easy Jet strategy map. KLM [55], EasyJet's early marketing slogan was "making flying as affordable as a pair of jeans". When the companies merged EasyJet ''power branded'' this means that all of the logos and names that Go had used previously where replace by the EasyJet name and logo. Stakeholder analysis A typical Airbus A319 carries 150 or 156 passengers depending on layout in a single-class configuration, but as the airline does not serve meals on its shorter flights, it opted for smaller galleys and had a lavatory installed in unused space at the rear of the aircraft.

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